Fuel by Nature

Maxwell Foods is an Australian-owned and operated family business that has been providing high-quality dried fruit and nuts since 1983. I’ve been working with the company since 2008. In 2018, they expanded their horizons and established a unique new food brand, Fuel By Nature. With the new brand identity, I incorporated the existing Maxwell Foods colours and played with an instantly recognisable fuel tank indicator with retro typography – a tribute to 1950s US gas stations. Fuel By Nature launched an Amazon Web Store for the US market in early 2021.

I also design packaging for partners of Maxwell Foods.

+ Branding, concept mock up, packaging, marketing, stationery