I am an award winning graphic designer based in Sydney, driven by a passion for typography, a love for color, and an eye for layout. Combining creativity with an understanding of audiences, I value strong working relationships.
Oh, and I love using my skills and experience for good.
My bio, of sorts.
My journey began with a Bachelor of Industrial Design from the University of Canberra, where I discovered my passion for graphic design. After graduating, I saved up from hospo and retail work to explore the world.
My career kicked off as Junior at Bain Design in Dubai, thanks to the support of my adventurous sister who let me couch crash – I am forever grateful for this start. I then earned my ‘big brand’ stripes with three years at Saatchi & Saatchi Dubai, working on multinational and local brands, often with bilingual projects.
Returning to Sydney, I refined my typography skills at The Campaign Palace and learned the power of a good headline. A desire to work in a cultural institution led me to the National Maritime Museum for a year before an offer took me to London. There, I developed my conceptual skills with the talented team at O2 Design.
Back in Sydney, I joined old friends at Holy Cow!, enjoying eight creative years that culminated in a stint as Creative Director.
Big life changes (i.e. kids) – and a desire to go to cafés during work hours – led me to start my own business, thinking it might last a year if I was lucky. Almost 17 years later, I’m delighted to still be working independently, taking on projects I’m passionate about and bringing client concepts to life.
Although based in Sydney, I work with clients from all over the place; Blue Mountains, Moruya, Kiama, Mornington Peninsula, Timor-Leste, New Zealand, and Ireland.
I’ve been in this industry for decades and still love it.
With my corporate design background, my Degree in 3D, love of books and art, I can set myself to just about any design project.
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A little word of thanks to my talented design mentors / buddies / collaborators, Emma Gray and Lee Nicol – they always have great ideas, help me cull and help get my brain cogs moving when I get stuck. And to my business mentor, Monica Davidson from Creative Plus Business – if only I did everything she suggests I do!
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I acknowledge the Gadigal and Wangal people as the original custodians of the land upon which I live and work. I pay my respects to elders past and present.
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Photograph by Tom Border